Retail Supply Chains Need to Focus on Brands
Tell me if you have heard this recently - we are undergoing a major digital transformation! I realize this is not a news bulletin, but one industry that is seeing the greatest impact from the digital revolution is retail. Why? Because digital is having the greatest impact at the consumer level. Retailers have already experienced the impacts of digital transformation. Just think of mobile commerce and e-commerce and how these have changed their businesses. So how can retail supply chains take advantage of these changes? The constantly changing consumer. The biggest driver of disruption in retail supply chain is the consumer. As consumers continue to grow with regard to their influence and ability to dictate how retailers service their needs, supply chains, which are foundational, will have to keep pace. We are going beyond omnicommerce and into ambient commerce. Commerce that is not only always-on but not constrained to a separate practice. Look at efforts by social giants such as F...