Planning for change
By Malory Davies Companies in both retail and manufacturing are facing increasingly challenging markets. Retailers are having to respond to the growth of online shopping and the need to manage multiple sales channels. Manufacturers are realigning their supply chains to reflect changes in global markets – particularly in the motor industry. For many years this has operated on a global scale, but there are moves by the OEMs to integrate their supply chains more tightly, which are having knock-on effects on their suppliers. Les Brookes, chief executive officer of Oliver Wight EAME, says: “Increasing demand for better, faster, cheaper is with us to stay it seems. And customer loyalty is scant. Anticipating what consumers want is key – ideally before they do. Smart organisations are segmenting their customers, markets and channels, and aligning supply chains accordingly. “Some (but not yet enough) are introducing demand analysts into the sales and marketing teams and building deman